Five problems in the development of LED industry
2014/11/24
The current Chinese economy from high growth to the rapid growth, economic structure optimization and upgrading of factors drive from Mai, investment driven to innovation driven Mai Mai. By Isamu Akasaki, Hiroshi Amano, ShujiNakamura three scientists for "blue LED" gain influence the Nobel Prize in physics in 2014, the entire semiconductor lighting industry are boiling. The phrase "If incandescent lighting up the 20th century, then LED will illuminate the 21st Century" heroic manifesto also spread to every corner of the world.First, the survival and development issues
. "China LED lighting business for about 20 000, the lighting market value of about 500 billion, three-year survival rate may be 25% after about 5000," he pointed out in today's LED lighting business should be to survive, and then seek development: "LED enterprises to first to survive and then seek development, especially small businesses from the segments start to find their strengths, to survive in the competition. "on the issue of Samsung's development strategy, that is by doing subtraction, more focused, more focused promote the development of key areas.
Second, the Conservative and Innovation
LED bulb filament is for the use of the 130 years of Conservative incandescent. He also cited the example of spin-off of Philips lighting business, Philips noted strategic triangle "traditional lighting 1/3, 1/3 LED lighting, digital lighting and lighting service 1/3" is a good innovation. By example, he deeply for everyone
Describes the "Conservation and Creation" at any stage of this history can not avoid the topic. He also pointed out that the Samsung Group chairman Lee Kun-hee, published in 1993, "new business Declaration", it has been clearly expressed Samsung "I started to change, in addition to his wife and children have to change," the courage to reform the determination, and Samsung it really is been practicing with this original declaration. For example, Samsung introduced a no package LED, to meet the current demand for more lamps.
Third, the public and minority issues
Volkswagen products separatist oligarchs, niche products from the "product segments, the division of segments, service segments, customer segmentation, channel segments" and other areas can get what they want. Some relatively small-scale enterprises through repositioning, focus segments can also find their own development "spring."
Fourth, replace and surpass the problem
LED bulb, LED tube lights, straight is a typical alternative to traditional lighting, and if coupled with emergency function, you can begin to transcend the alternative basis. LED lighting design provides for unlimited imagination, but its foundation is still the market demand. Lighting subdivided into intelligent lighting, interactive lighting, mobile lighting, emergency lighting, flexible lighting is an alternative and beyond performance.
Under the five-line and online issues
LED lighting product sales growth year after year, fiscal year 2012, an increase of 6 times the fiscal year 2013 increased nearly 10-fold. Which accounts for the entire lighting lighting products trading more than 85%. The LED lighting industry has shown a blowout trend. Traditional lighting stores in Old Town, for example, there are 47 specialty lighting stores, the total area of its business over three million square meters. Meanwhile, today's electricity supplier channels hot, meteoric rise, LED lighting companies should not be complacent with the traditional lighting channels, should force the emerging channels. He further showed the year, LED lighting electricity supplier channels "2014 net purchase lighting products market size of about $ 2.4 billion, accounting for all sales channels at 14.4% forecast to 2017, the proportion of online shopping will reach 30% become the largest sales channels .2014 year "double 11", Taobao lighting product sales 454 million yuan, an increase of 38.88%. "pretty data to be corroborated. "Combine online and offline will be the future trend of development."
