Let O2O combined together with intelligent lighting
2014/11/27
Intelligent lighting is the use of communication tools, facilities, software controlled by lights, the whole system light switch, brightness, color temperature and other functions.Back in 2010, inspur Group Things promotion conference on the proposed controls on LED lighting, allowing participants refreshing. But it was only a theoretical understanding of the functions, principles, and no real experience of systems and products to observe. It can be said that LED intelligent lighting advocated earlier activities in the country.
Then the market ushered in after the product is sound and light control infrared sensor LED lamp, especially applied to the underground parking lot of "micro-light - all light function", quickly recognized by the market and the large-scale use. Such products market and manufacturers have called intelligent lighting, strictly speaking this is only part of the function of lighting products.
Currently, in the intelligent lighting industry manufacturers varies greatly, from large to small listed companies are flocking to the assembly workshop.
Large companies have independent research and development, quality control, complete hardware and other advantages, most of them can independently control and intelligent lighting products; small companies assemble smart products, cloning software, you can not complete the whole intelligent lighting systems.
Reporter investigation, lighting companies within the industry, electrical and electronics appliances business interest in intelligent lighting beyond imagination, have put into this wave to wave.
Or cross-border counterparts have come "playing" smart lighting
From the point of view of market trends, smart lighting, Philips and other manufacturers competing to become the promotion of new products. Data show that China's current annual demand is 10 million, more than 190 pilot smart city, market prospects.
Optimistic about the market than just lighting companies, home appliance giant Haier, the Internet is also promising rookie millet. Millet act quickly, has been with the traditional lighting companies leading Op, Benjamin, co-sun smart lighting layout. Can be described, though not peers, but already colleagues. This shows that the future of the competition is very intense.
LED intelligent lighting undoubtedly give consumers more convenient and comfortable. How to put a good product to quantify the quality of the marketing plan is the highlight of the manufacturers.
Various traditional sales model is not suitable for intelligent lighting market, the monotony of the manufacturers concentrated operations, dealer meetings, a variety of mental and physical exhaustion dealer advertising has made consumers turn a blind eye.
Insiders pointed out, LED intelligent lighting products are not rigid demand, the biggest selling point is the function of control, so consumers do not have the experience, there is no interest at all. Currently, most consumers understand the way the product is also limited to pictures and graphic presentation, so manufacturers are selling to experience the fun of the sensitive points.
Can intuitively understand the product in two ways: First, the physical environment to experience, not only personally but also manipulate the true feelings; the second is to watch the video experience using the Internet analog manipulation, viewing.
Both the above are consistent interaction with consumers Engineering O2O mode, combining online and offline smart lighting functions and effects become hot and selling through experience, is not prime market model?
