Retail Lighting

There are a lot of products in retail stores and shops. Owners want to have a good business to reap more revenue. Proper lighting in retail stores and shops is critical for good business. It plays an important role in the shopping experience of customers, determining the time and money customers spend. Proper retail lighting highlights the products at their best, attracts customers to enter your stores, and boosts sales. Since retail lighting is often used 24/7, energy efficiency is also an important factor for good retail lighting.

Highlight the products and present them at their best

Visual effects will influence the decisions of customers. The basic requirement for retail lighting is to make products visible. Only products are recognized by customers, can they be picked possibly. Retail lighting that highlights the attractive appearance of products, such as shape, texture, and color, contributes to grabbing the attention of customers. To present the products clearly, lighting fixtures with a CRI (Color Rendering Index) higher than 80 are good options for retail lighting.

Creating a welcoming and comfortable atmosphere

Welcoming lighting attracts customers to your stores or shops. However, only welcoming lighting is not enough for retail lighting. It also should be comfortable. The feelings customers have when entering your stores or shops affect their moods and perception of your products. Comfortable lighting makes customers pleasant and keeps them engaged. This requires retail lighting to control the glare well. Apart from glare, color temperature also affects the feelings of customers. Soft and warm light makes customers feel relaxed while cool light makes spaces appear more spacious. The specific color temperature of your retail lighting depends on your interior decoration and the products you sell.

Save energy costs without compromising lighting performance

The long-term operation of retail lighting causes high electricity bills. Switching to LEDs is an effective way to cut down electricity bills. LED lights are energy-efficient. They consume less energy while offering the same light output compared to traditional light sources. Moreover, LED lights generate less heat. Thus, they can reduce the load on air conditioning systems, reducing energy costs as well. Smart controls like motion sensors, 0-10V dimming, and DALI also help to save electricity bills.