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Did you know that the right lighting can make a huge difference in the sales and customer satisfaction of your auto dealership ? Lighting is not just a functional necessity for your business, it is also a powerful marketing tool that can influence customer experience and sales. The right lighting solutions can create a warm and inviting atmosphere that showcases your vehicles and makes customers feel comfortable. By choosing the right lighting solutions and optimizing your lighting strategy, you can boost your business and increase sales. But where do you start? In this blog post, we will discuss how to achieve the right lighting for your auto dealerships, including the showrooms, outdoor parking lots, repair bays, offices, and service centers, to boost your sales. Don’t let poor lighting hold your business back. Read on to learn how to boost your business with the right auto dealership lighting. |
Importance of proper lighting in auto dealerships
Proper lighting in auto dealerships is crucial for several reasons. Here are some of the main benefits of proper auto dealership lighting:
- Enhance the overall aesthetic appeal: Bright, well-lit spaces create a sense of openness and transparency, which can help customers feel more comfortable and at ease. This is particularly important in the automotive industry, where customers may be hesitant to make a large purchase if they feel unwelcome.
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Choosing the right types of lighting for different spaces
Choosing the right types of lighting for different spaces is essential for creating an inviting and functional environment. By considering factors such as the type of lighting, color temperature, and energy efficiency, auto dealerships can create a space that is both aesthetically pleasing and functional for customers and employees alike. Here are some tips to choose the right types of lighting for different spaces:
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Outdoor parking lot lightingThe outdoor parking lot is where the products are stored and where customers can view them from a distance. The lighting in this area should be bright, uniform, and energy-efficient. Bright and uniform lighting plays an important role in ensuring safety and navigating the way after dark. LED flood lights are a popular choice for lighting parking lots, while wall packs provide sufficient illumination for building facades and entrances. Long-term operation may cause high energy costs, but sensors and smart lighting controls help reduce energy consumption without compromising lighting performance. |
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Showroom lightingThe showroom is where the vehicles are displayed and where customers make their buying decisions. Therefore, it is crucial to highlight the cars and create an inviting atmosphere. Vehicles that look muddy and washed out won’t be appealing to customers. Therefore, lighting that carries with it a high CRI (Color Rendering Index) of 90 or higher is required to make vehicles shine and have fresh colors. A color temperature of around 4000K to 4500K helps to create a welcoming yet comfortable space for customers. With the pleasant experience and the attractive vehicles, customers are more likely to purchase the cars. |
Office lightingOffices are where the staff works. Lighting in this area should create a productive environment. Adequate lighting is necessary for tasks such as reading or filling out paperwork. The recommended light levels are between 250 lux and 350 lux at ground level over the office space. Because glare will have negative effects on visibility and mood, it should be avoided. A productive and glare-free lighting system makes employees concentrate on their work, which in turn, improve the productivity. Customer waiting area lightingCustomer waiting areas are where customers relax and wait. Lighting for this area should be natural, relaxing, and comfortable. This lighting shows customers that they are valued visitors. Lighting fixtures that are compact and stylish can not only decorate the space but also enhance your band. |
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Service center and repair bay lightingService centers and repair bays are where the vehicles are serviced and maintained. Considering the maintenance and repairs done in this space, lighting fixtures must be waterproof and dust-resistant. Considering the protection, lighting fixtures with an IP of 65 or higher are ideal for service centers and repair bays. Moreover, sufficient lighting is required to ensure safe operation. In these cases, lighting with a minimum of 500 lux is recommended for these spaces. |
Partnering with a lighting professional for customized solutions
Lighting is a vital component of any auto dealership, as it affects the appearance, functionality, and profitability of the business. However, not every dealership has the same lighting needs or goals. Different dealerships may have different cars, layouts, and budgets that require different lighting solutions. That’s why partnering with a lighting professional can be a smart and beneficial decision for any auto dealership. Partnering with a lighting professional is a smart investment for any business looking to enhance their solutions. So what can a lighting professional do for you?
Create a tailored lighting planA lighting professional can help assess the dealerships’ unique lighting needs and collaborate with them on a tailored lighting plan and layout. They can also help you determine the best types of lighting for different spaces and purposes, taking into account various factors such as energy efficiency and maintenance requirements. With a tailored lighting plan, you can achieve optimal illumination and create a space that is both aesthetically pleasing and functional. |
Help you evaluate the ROIA lighting professional can also help you evaluate the ROI (Return on Investment) and ongoing energy savings of the customized lighting solution. It can calculate the initial cost and payback period of your lighting system and compare it with other options. It provides suggestions for improvement as well. By analyzing the energy usage and cost savings, you can determine the long-term benefits of investing in a customized lighting solution. |
If you’re looking to enhance your auto dealership lighting, why not collaborate with AGC?
As a leading LED lighting manufacturer, we provide professional and customized lighting solutions for your business. By investing in the right types of lighting, you can ultimately drive success in the competitive industry.
Make sure to contact us and let us boost your business.
